Retail distribution for overseas brands supplying U.S. retailers
Fill U.S. retail purchase orders from domestic stock, prepared to each retailer’s rules before freight leaves the dock.
Cloudway prepares and ships retail purchase orders from its 40,000 sq ft warehouse in Hayward, California: picking cases and pallets, applying the retailer’s label and pallet rules, and shipping by LTL according to the retailer’s routing instructions. Overseas brands use it to replenish U.S. retail accounts in pallet quantities instead of waiting for the next container.
Cloudway runs the physical preparation; mPorts carries the order and shipment data. The retail buying relationship stays yours, and EDI or compliance specialists are available through partners where a retailer needs them.
What Cloudway handles
Operations we run for you
Case and pallet picking
Retail purchase orders picked in case and pallet quantities from pallet storage.
Retailer-compliant labeling
Cartons and pallets labeled and built to the retailer’s rules.
LTL dispatch per routing guide
Freight tendered according to the retailer’s routing instructions.
Delivery appointments
Appointments requested where the retailer requires them.
Repacking and overboxing
Cartons reworked to meet retailer packaging requirements.
Discrepancy support
Shipment documentation to support receiving-discrepancy and chargeback disputes.
Why Cloudway
Why brands choose Cloudway
Compliance checked before freight leaves
Each retailer’s labeling, pallet and appointment rules become a shipment checklist used on every order — cheaper than disputing a deduction later.
Domestic replenishment
U.S. inventory lets you fill reorders in pallet quantities rather than waiting for the next container.
Retail and e-commerce from one stock
One inventory record shows a large retail order against online availability before it ships.
Bay Area base for overseas brands
A U.S. operations team in Hayward coordinates freight and customs partners on your behalf.
How it works
From first call to shipped orders
- 1
Review the retailer’s requirements
We go through the retailer’s vendor and routing requirements with you and agree who handles each one.
- 2
Set up order and document flow
Retail purchase orders and shipment notices are connected through mPorts or another agreed method, scoped per retailer.
- 3
Prepare compliant shipments
Orders are picked, palletized and labeled to the retailer’s rules.
- 4
Route and ship
Shipments are tendered per the retailer’s routing instructions and delivery appointments are requested as required.
- 5
Close out
Shipment confirmations are sent and any receiving discrepancies are investigated with you.
Powered by mPorts
Cloudway, powered by mPorts
Cloudway runs the warehouse; mPorts connects your channels and systems to it, so orders, inventory and tracking stay in sync without manual re-keying.
- Bring retail purchase orders into the warehouse workflow.
- Generate shipment data for confirmations to your systems or the retailer, scoped per retailer.
- Keep retail allocations visible against online inventory.
- Direct from Cloudway
- Case and pallet picking, retailer-compliant labeling and palletizing, LTL dispatch and appointment requests.
- Through mPorts technology
- Retail purchase-order intake, shipment data and confirmations back to your systems or the retailer, scoped per retailer.
- Through partners
- Introductions for retail sales representation, compliance consulting and EDI services where needed.
The facility
One Hayward warehouse, run by Cloudway
- Location
- 21301 Cloud Way, Hayward, CA 94545 — San Francisco Bay Area
- Warehouse
- 40,000 sq ft, operated by Cloudway
- Operations hours
- Mon–Fri, 9 am – 5 pm Pacific
- Technology
- Cloudway, powered by mPorts
Capabilities
- pallet storage
- LTL
- parcel
- returns processing
- serial-number tracking
- repacking / overboxing
- liftgate, residential and appointment delivery (via carriers)
- white-glove delivery (via partners)
- customs and freight coordination
- office / workspace support
Supply your U.S. retail accounts from Hayward
Talk to CloudwayReference
How U.S. retail distribution works
Retail distribution is how product gets from your U.S. inventory into a retailer’s distribution centers or stores. Retailers treat compliance as part of the product: wrong labels, late appointments or missing advance shipping notices can lead to chargebacks.
A retailer’s routing guide typically covers:
- How cartons and pallets must be labeled and built.
- Which carriers to use and how freight is tendered.
- How delivery appointments are booked.
- Which documents and shipment notices must be sent, and when.
Frequently asked questions
- What is a retailer routing guide?
- It is the retailer’s rulebook for inbound freight: how to label cartons and pallets, which carriers to use, how to book delivery appointments and what documents to send. Following it avoids chargebacks.
- Do you handle EDI with retailers?
- Retail EDI is scoped per retailer. Order and shipment data run through mPorts, and where a retailer requires a specific EDI setup we confirm how it will be delivered, which may involve a partner.
- Can you ship to retailer distribution centers across the U.S.?
- Shipments leave Hayward by LTL freight to the destinations on the purchase order. Transit times are set by the carrier.
- Is retail distribution different from dropship?
- Yes. Retail distribution ships bulk quantities into the retailer’s network for resale. Dropship ships single orders directly to the retailer’s customer.
Good to know
- The retail buying relationship and placement decisions stay with you and the retailer.
- Chargebacks are governed by your vendor agreement with the retailer.
- Store-direct delivery and in-store merchandising are outside our scope.
Supply your U.S. retail accounts from Hayward
Share the retailer, expected order sizes and their vendor requirements, and we will map the setup.